Home Lifestyle Food & Drink This Small New Zealand Fishing Town is Making a Big Splash in U.S. Grocery Stores

This Small New Zealand Fishing Town is Making a Big Splash in U.S. Grocery Stores

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This Small New Zealand Fishing Town is Making a Big Splash in U.S. Grocery Stores
From the small town of Leigh, New Zealand Snapper makes a splash in Whole Foods Markets across the U.S. Fresh. Sustainable. Delicious.

The small town of Leigh, New Zealand may only have a population of 750, but it’s showing the world how to do humane, sustainable fishing right.

Starting today, the industry-leading supermarket Whole Foods will begin a week-long sale of the iconic New Zealand Snapper (aka Tai Snapper) across the U.S.

These NZ Snapper are unique as they represent both responsible and personalized advancements in fishing practices.

Everyone in Leigh has a relative who works in some capacity for the company. From the forty independent fishing boats to the thirty factory employees, everyone takes great pride in sustaining the quality of the fish to ensure it stands up to the “Lee” brand.

These small artisanal fishing boats brave harsh New Zealand winter waters for 12-24 hours at a time to catch these fish using the longline method, where a single line with baited hooks is used to selectively pick the fish. This sustainable fishing method is also a preferred alternative to putting out a net or trawl due to the substantial difference in the quality of the fish.

Then the Japanese Iki-Jime method is applied which humanely kills the fish instantly preserving the freshness and taste. Practiced on a small scale, Ike-Jime is usually only performed to meet the demands of high-end sushi markets in Japan.  It’s rare for U.S. consumers to be able to buy fish that is truly sashimi-grade and of a quality suitable for the most discriminating chef.

NZ Snapper meets Whole Foods’ sustainable standards under both Monterey Bay Aquarium and the Safina Center as an inshore fish which is managed under the world leading New Zealand quota management system.

Shoppers across the U.S. can feel comforted knowing they are supporting this small sustainable fishing community from the other side of the world – while enjoying one of the best tasting fish around.

You can get your New Zealand Snapper at select Whole Foods Markets in the United States – but don’t wait until it’s too late – these delectable fish will only be available for the next week. Contact your local Whole Foods fish department to see if they are participating in this sale.