Show summary Hide summary
Plex has added a Fandango ticketing option to movie pages, letting U.S. users find showtimes and complete purchases while they browse. The move links the streaming service’s discovery tools with Fandango’s box-office functionality, and includes measurement to track how discovery translates into ticket sales.
How the integration works
When a film is playing in theaters, Plex viewers in the United States will see a Fandango ticketing button on the movie’s title page. Tapping the option opens Fandango so users can check local showtimes and buy tickets without hunting for listings elsewhere.
Practical steps to change what Claude remembers
How the College Football Playoff reached 24 teams and reshaped the bracket
The integration also incorporates attribution through measurement firm Kochava. That connection is designed to give studios and advertisers clearer data on whether promotional activity and audience interest on Plex lead to theater visits.
What this means for viewers and advertisers
For viewers, the convenience is straightforward: a discovery-to-purchase path on one platform. For studios and marketers, the appeal is in measurable outcomes. As streaming services have shifted toward advertising models, the ability to link ad engagement to actual ticket sales has become increasingly valuable.
Plex’s community features play a central role in the new tie-up. The company says more than 45 million users create watchlists, which helps surface titles that audiences are actively considering across services.
Company context and industry backdrop
Plex launched in 2011 and now offers a mix of free, ad-supported live and on-demand content alongside transactional video-on-demand. The platform reports more than 42 million monthly active users and availability in over 180 countries.
Fandango, owned by Versant, has expanded beyond ticketing into general entertainment streaming but remains the dominant online movie ticket seller. The partnership blends Fandango’s commerce capabilities with Plex’s discovery and community tools.
Industry peers have tested similar ideas. For example, Roku added a “coming soon to theaters” feature in 2025, but did not provide in-app ticket purchases.
Voices from Plex and Fandango
Scott Olechowski, co-founder and chief product officer of Plex, framed the deal as an extension of the company’s discovery mission. “Our vision is to make Plex the place where people can discover what to watch, regardless of where that content lives. Fandango lets us extend that experience to all theatrical releases in the U.S., giving fans an easy way to act once they find a movie they want to see,” he said in a statement.
Jerramy Hainline, EVP of Fandango, emphasized the value of Plex’s audience signals. “Plex has a unique view into what movie fans are actively considering, from what they’re searching for to what they’re watching across services,” he said. “By connecting those discovery signals with Fandango ticketing, we’re making it easier for fans to turn that interest into a trip to the theater, while giving studios and advertisers a more direct, measurable path to ticket sales.”
