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Disney+ and Hulu have secured early streaming windows for two Pave Studios true-crime video podcasts, meaning subscribers will see episodes on those platforms before they appear elsewhere. The move signals a growing interest from major streamers in podcast-style video as a way to expand viewing options and engagement.
What the deal covers
Under the agreement, new episodes of both series will appear on Disney+ and Hulu one day ahead of their release on other podcast platforms. The titles belong to Pave’s Crime House sub-brand and represent the studio’s first acquisition by a top-tier streaming service.
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Industry executives say streamers are increasingly turning to podcast programming — in part because of the success of platforms like YouTube in living-room viewing — as a relatively cost-effective way to add fresh content. Netflix, HBO Max and Peacock have experimented with similar formats, and Disney’s pickup continues that trend.
The shows and release dates
Clues, hosted by Kaelyn Moore, is scheduled to premiere next Tuesday. The series, which earned a Webby earlier this year, aims to take audiences “deep into the world of notorious crimes and forensic breakthroughs.”
Mother Knows Murder will debut on November 9. The new podcast features actress Niecy Nash and her daughter, Dia Nash, as they analyze a real-life case—often chatting informally from bed, according to the series description.
Pave Studios and the creative approach
Pave Studios was founded by Max Cutler, the entrepreneur behind Parcast who later served as an executive at Spotify after that company acquired his previous business. Crime House is one of Pave’s creator-led initiatives designed to translate popular podcast formats into premium video experiences.
Kaelyn Moore said the series “was developed with a streaming audience in mind from day one. Our goal was to create a show with the production quality and storytelling that would stand naturally alongside other premium content on a streamer like Disney+ and Hulu.”
Cutler framed the Disney deal as confirmation of Pave’s strategy. He called the agreement “proof” of Crime House’s audience-friendly, creator-led approach, adding that Disney is “the first of many places we expect these stories to go.” He said Pave is positioned to collaborate with streaming platforms as they seek premium creator-driven content.
